CircLabs connects people with digital news, information and entertainment relevant to their lives and their communities.
With Circulate, the news finds you.
Circulate is a service that learns your interests and preferences in order to deliver news you want and need, so you can avoid the frustrations of hunting for it on the ever more complex Web.
CircLabs was invited to respond to a Request for Information issued by the Newspaper Association of America's Paid Content Task Force. For a PDF version of our response, please click here.
With Circulate, your content finds a wider audience.
Circulate shifts power from news aggregators by facilitating relationships directly between consumers and publishers of authoritative information.
With Circulate, your message connects with the right consumers.
Circulate delivers your messages with laser precision to the consumers you want to reach, at a time and in an environment where they want to hear from you.
"Circulate is foremost an 'intelligent news agent' that always travels with you around the web... This is a nice scheme: Local ads follow you everywhere, and the local publisher that sold you the Circulate membership can charge higher CPMs for the ads. In theory, the newspaper gets to sell ads into any website that you happen to visit, vastly extending the reach of a single news organization far beyond the walls of its own online properties."
— Steve Outing, SteveOuting.com