Newshare Circulate is a service that makes online news and information more accessible and social.

Publishers sign up with CircLabs Inc. to use Newshare Circulate to deliver a high-value experience to their readers, and to benefit financially from the additional engagement.

Consumers sign up with Newshare through a trusted Web "home base" (for instance, a local publisher) and optionally share their interests. Circulate then discovers news, information and entertainment from trusted sources and delivers to each consumer a personalized streams of content, wherever he or she is on the Web.

Newshare is available to Web users at all times, as contrasted with the 1% of time spent by Web users on news sites. The Newshare finds personalized content that consumers want and makes it easy for them to share news, video, blogs and other content with friends.

How does the Newshare/Circulate service work?

End users should sign up for Newshare/Circulate via their favorite news organization, which will provide a user account. Once logged into a designated location, each user will have opportunity to create their "news personality" -- a set of expressed intrests in topics and genres of news and information.

As users begin to use the Newshare, the Circulate Discovery service will begin to make suggestions about specific topical interests the users may want to add to their "news personality." Over time, you can refine your content interests so that Newshare gets to know you and becomes an even better personal guide to the Web.

That's cool enough, but there's more coming in future versions of the Circulate service:

• If you like what Newshare/Circulate has found for you, you will be able to share it with your friends on Twitter, Facebook and other social networks.
• Newshare/Circulate will offer convenient and economical access to Web pages that require payment or subscription.
• Newshare/Circulate will let you interact with thousands of information publishers, with your friends on social networking sites and with providers of products and services that you use or that may interest you.
• The service will be increasingly usable on smartphones, tablets, as an e-mail notification, or as a destination Web site.

Why is Newshare/Circulate different?

Before Circulate, you had to know your online destination or use often-unpredictable and frustrating search engines, RSS, aggregation sites or bookmarks to find it. And you needed to do all the work by typing search terms or by scanning links. This hasn't changed much during all the time the Web has been around.

Circulate solves this problem by bringing the Web to you simply and quickly. With Newshare/Circulate, you can take a big step into the post-search, Web 3.0 world. Newshare/Circulate is a personal information agent that works just for you.

How does Newshare/Circulate do this?

CircLabs keeps track of the news that you view. You will be able to see your personal news profile, and to have it deleted if you no longer want to use the service. As you continue to interact with it, you can allow it to learn more about you and your preferences, and it uses that information to deliver Web recommendations to you. CircLabs gathers information about you to make the service more useful to you. Your "news personality" is known only to you and to your sponsoring, home-base news organization. The terms and purposes under which your home-based news organization may use information about you are the subject of your Terms of Use with them.

Eventually, you'll find that Newshare/Circulate brings you what you want to see, learn about, and interact with online, before you may be aware from any other method that it was available. In a real sense, it will become an intelligent personal information agent.

What about privacy and security?

User privacy is a fundamental value at CircLabs and among our participating news organizations.

At all times, Newshare/Circulate is fully under your control. It respects your online privacy and security. At any time, you can review the personal information Circulate uses to bring the Web to you. You can edit or delete it at any time. Circulate will not share your personal information to anyone other than the news organization you signed up with.

How can Newshare/Circulate help grow my publishing business?

As a publisher of news, information or other content online, you face the challenge of getting paid for what you offer on your sites – through advertising, subscriptions, per-item pricing or other revenue streams.

Newshare/Circulate addresses this challenge with a game-changing solution to help you earn more revenue from your online content:

• Local branding: Newshare appears on the browsers of Web consumers with the online brand of the participating local news enterprise through which the consumer registered for the service. This serves to strengthen awareness of your valuable local news brand.
• Increased high-value traffic to your site: Because a users news-reading is done through the Newshare/Circulate technology the service is always ready to recommend relevant content to them. So consumers are presented with links to your sites not just when they search for it, or visit you through their bookmarks, or find your content in aggregation sites. With Circulate, they may be sent links to your valuable, original content no matter where they are on the Web. Visitors coming to your sites through Circulate will be high-value visitors, and added high-value traffic means incremental revenue.
• Local advertising on Newshare/Circulate: Newshare is a powerful platform for local advertising sold by participating publishers. It will deliver Web consumers to relevant content whenever they are online. That means that local advertisers can deliver high-value, narrowly targeted messages. These messages will produce quick responses, build long-lasting relationships and enable social interactivity between consumers and advertisers.
• Subscription revenue: Newshare/Circulate will adapt to any payment model, at the publisher's discretion. For example, a publisher might make a portion (or all) of content available under Newshare/Circulate's paid-content service, or through an existing registration or subscription service. One possible approach would be a subscription valid at multiple news sies. CircLabs can help to market this service to users by including recommendations for content that's offered on a subscription basis. After sampling, users might choose to pay full subscriptions for ongoing access.
• Per-item revenue: Also at the publisher's option, some content can be made available on a per-item basis. For example, this can include material such as archive content. Circulate can recommend archive content – and deliver it with one-click convenience – driving up demand for such content.
• Newshare/Circulate and commerce: As Newshare/Circulate is adopted widely, Circulate may – as a clearly differentiated commercial service – optionally recommend products and services along with news and information. Because users will have learned to trust the system to make useful content recommendations, many will choose to accept commercial content recommendations as well, with a priority on interactive content such as surveys, videos, coupons, affiliate marketing and lead generation. Circulate's permission-based preference targeting can provide affiliate and lead-generation commissions shared with publishers.

Who is behind CircLabs and Circulate?