Circulate is a service that makes online news and information more accessible and social.
Publishers sign up with Circulate to deliver a high-value experience to their readers, and to benefit financially from the additional engagement.
Consumers sign up with Circulate through a trusted Web "home base" (for instance, a local publisher) and optionally share their interests. Circulate then discovers news, information and entertainment from trusted sources and delivers to each consumer a personalized streams of content, wherever he or she is on the Web.
Circulate is available to Web users at all times, as contrasted with the 1% of time spent by Web users on news sites. Circulate finds personalized content that consumers want and makes it easy for them to share news, video, blogs and other content with friends.
To get started with Circulate (once it goes public) you will go through a one-click simple procedure to register and download Circulate. You'll share some basic demographics and preferences, and you'll select your preferred participating publisher of local news (who becomes your Circulate "home base"). Circulate is then installed as a slim browser notification bar. You'll see the Circulate Bar at the top of your browser window as a thin purple line that expands politely when it has updates for you.
The Circulate Bar remains visible, at your option, wherever you go online. Using your expressly shared interests and preferences, along with your current browsing path, it suggests where you may want to go next, or later on. Over time, you can refine your content interests so that Circulate gets to know you and becomes an even better personal guide to the Web.
That's cool enough, but there's more:
Before Circulate, you had to know your online destination or use often-unpredictable and frustrating search engines, RSS, aggregation sites or bookmarks to find it. And you needed to do all the work by typing search terms or by scanning links. This hasn't changed much during all the time the Web has been around.
Circulate solves this problem by bringing the Web to you simply and quickly. With Circulate, you can take a big step into the post-search, Web 3.0 world. Circulate is a personal information agent that works just for you.
When you begin using Circulate, you'll probably want to tell it a little bit about yourself. As you continue to interact with it, you can allow it to learn more about you and your preferences, and it uses that information to deliver Web recommendations to you.
Eventually, you'll find that Circulate brings you what you want to see, learn about, and interact with online, before you even think about it. In a real sense, it will become an intelligent personal information agent.
User privacy is a fundamental value at CircLabs.
At all times, Circulate is fully under your control. It respects your online privacy and security. At any time, you can review the personal information Circulate uses to bring the Web to you. You can edit or delete it at any time. Circulate will not share your personal information without your specific approval (and that approval won't be buried in the kind of user agreement nobody actually reads).
As a publisher of news, information or other content online, you face the challenge of getting paid for what you offer on your sites – through advertising, subscriptions, per-item pricing or other revenue streams.
Circulate addresses this challenge with a game-changing solution to help you earn more revenue from your online content:
CircLabs was incubated at the Donald W. Reynolds Journalism Institute (RJI) at the University of Missouri. The Associated Press has contributed technical collaboration and research and development access to its database.